Who We Are
American Woman Beauty began in 2020 and is currently based in Maryland. American Woman Beauty was founded on the idea that all women, men, and children deserve high quality beauty, grooming, and hygiene products that are made in the USA. Many of the products we offer are hand-made, so you can expect the highest quality products - without the compromise! If we are not 100% confident in a product, we won’t sell it. All of our products are cruelty-free and not tested on animals.
While many of our products are made in-house, we also work with small business manufacturers. We stand firmly in the belief that small businesses play a large role in society and the economy. Because of this, part of our business mission is to support American small business manufacturers. Keeping jobs in America is crucial for the economy and the American people, and this is why we work one-on-one with small business manufacturers. Our goal is to help put money back into the hands of hard-working Americans, improve the economy, and help small business owners achieve the American Dream. It is our job to look after one another and we stand by this belief with conviction. If you’re a manufacturer and are interested in working with American Woman Beauty, please contact us.
To create a community for like-minded women who value their Freedom, to come together and celebrate ourselves through makeup.
To help inspire and create positive change through one-of-a-kind makeup that is bold and has intention behind it.
To support and uplift “ordinary” women who are doing extraordinary things.
American Woman Beauty is the Beauty Revolution.
We Are Changing the Beauty Industry
Help us change the beauty industry paradigm. In an industry filled with vanity and cancel-culture, we choose to go against the grain. We do not cancel, we spread love & positivity, and always stay courageous. We encourage you to do the same. We also acknowledge that while beauty products were created to help women feel beautiful about themselves, we must not forget that beauty truly is only skin-deep. That is why we say: LOVE YOURSELF. LOVE OTHERS. BE COURAGEOUS. BE BOLD!
The Honest Abe Line
Honest Abe is American Man Grooming’s signature line. This line was created as a way for us to honor, one of the greatest men the United States has ever seen, Abe Lincoln. He was the epitome of courage, honesty, and respect. He was a GREAT American man. We are proud to honor him with this line. Every product in this collection has been made by hand, with the upmost attention to detail and care. We took out all of the extra junk, and left only the best ingredients. We hope you enjoy this line as much as we have enjoyed creating it.
American Woman Beauty proudly supports first responders, veterans, active military, and victims of trafficking. American Woman Beauty has worked with many charities including: Freedom Forever, First Responder Benefit Association, Lantern Rescue, and Folds of Honor.
To learn more about FRBA Foundation click here.
To learn more about Lantern Rescue click here
To learn more about Folds of Honor click here.
To learn more about Freedom Forever click here.
We believe in American Small Business and in the hard-working American People running them. They are the backbone of our economy.
We believe in the sanctity of human life including, the unborn. We will always fight to defend the innocent, no matter the cost.
We believe in the importance of preserving what it means to be a Woman. We honor everything beautiful that comes with being one especially, motherhood.
We believe in the United States Constitution & Freedom for All American People.
We believe in offering High Quality products to the American People. We believe in Quality over Compromise. Always.
Life, liberty, and the pursuit of happiness.