WE ARE THE BEAUTY REVOLUTION

American Woman Beauty was created for the fearless Free Thinking Woman. For the woman who is bold and unique.

Join the Movement.

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AMERICAN MADE MATTERS

We are proud to offer high quality beauty products that are manufactured in the USA by small business manufacturers.

We believe in quality over compromise.

Riley Gaines x AWB Collaboration

SHOP RILEY'S COLLECTION

Available for a limited time.

ALL APPAREL ON SALE NOW!

Take advantage of savings on all AWB apparel. Ends 2/21

Discover the Benefits of Mineral-Based Products.

COMING SOON

  • Cream Cheek & Lip Tint

    I have never used a cream blush before and I have to say I LOVE it so much. It makes my face glow and it lasts ALL day. I am so happy with this product, and I love the color.

    - Marci

    Verified Purchase

  • The Natural Free Thinking Woman Palette

    I love this eye shadow! Very classy looking. My daughter stole it from me & it looks great on her!! Will have to purchase myself one. :-)

    - Kristin

    Verified Purchase

  • Patriot Barbie Lip Gloss

    This is a great formula. The color is more intense than typical lip gloss. This gloss has lasting power, just like the free thinking women wearing it.”

    -MacKenzie

    Verified Purchase