

JOIN THE BEAUTY REVOLUTION
American Woman Beauty was created for the fearless Free Thinking Woman. For the woman who is bold and unique.
Join the Movement.
12 DAYS OF AWB SAVINGS
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AWB X RILEY GAINES LIP GLOSS
Regular price From $18.00 USDRegular priceUnit price / per$20.00 USDSale price From $18.00 USDSale -
LIQUID TO MATTE LIPSTICK
Regular price From $16.80 USDRegular priceUnit price / per$21.00 USDSale price From $16.80 USDSale -
CREAM CHEEK & LIP TINT
Regular price From $18.00 USDRegular priceUnit price / per$22.00 USDSale price From $18.00 USDSale -
AGAINST THE CURRENT BY RILEY GAINES GIFT BUNDLE
Regular price $65.00 USDRegular priceUnit price / per$74.00 USDSale price $65.00 USDSale
Gifts $40 & Under
The Perfect Christmas Gift
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THE 2A PALETTE
Regular price $40.00 USDRegular priceUnit price / per$40.00 USDSale price $40.00 USD -
PATRIOT BARBIE LIP GLOSS
Regular price $21.00 USDRegular priceUnit price / per$21.00 USDSale price $21.00 USD -
THE NATURAL FREE THINKING WOMAN
Regular price $30.00 USDRegular priceUnit price / per -
Sale
BODY SCRUB BUNDLE
Regular price $40.00 USDRegular priceUnit price / per$45.00 USDSale price $40.00 USDSale
AMERICAN MADE MATTERS
We are proud to offer high quality beauty products that are manufactured in the USA by small business manufacturers.
We believe in quality over compromise.
ALWAYS.
SHOP BY CATEGORY
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NAIL POLISH
Carefully curated collection of nail polishes and top coats for the fearless...


FREEDOM FOREVER CANDLE
AWB has paired together with Freedom Forever to bring you this beautiful candle. Not only does it smell amazing, this candle is helping to fight against child exploitation in America.


Against the Current by Riley Gaines
AWB X RILEY GAINES THE BUTTERFLY MASCARA
AWB X RILEY GAINES THE BUTTERFLY LIPSTICK
AWB X RILEY GAINES THE ILLUMINATOR
Riley Gaines x AWB Collaboration
Discover the Benefits of Mineral-Based Products.
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BAKED MINERAL COLOR TONE FOUNDATION
Regular price $34.75 USDRegular priceUnit price / per -
THE LOOSE MINERAL FOUNDATION
Regular price $32.00 USDRegular priceUnit price / per -
BAKED MINERAL EYESHADOW TRIO
Regular price $21.00 USDRegular priceUnit price / per$21.00 USDSale price $21.00 USD -
THE MINERAL BLUSH
Regular price $30.00 USDRegular priceUnit price / per
What Our Customers Say
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Cream Cheek & Lip Tint
“I have never used a cream blush before and I have to say I LOVE it so much. It makes my face glow and it lasts ALL day. I am so happy with this product, and I love the color.”
- Marci
Verified Purchase
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The Natural Free Thinking Woman Palette
“I love this eye shadow! Very classy looking. My daughter stole it from me & it looks great on her!! Will have to purchase myself one. :-)”
- Kristin
Verified Purchase
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Patriot Barbie Lip Gloss
“This is a great formula. The color is more intense than typical lip gloss. This gloss has lasting power, just like the free thinking women wearing it.”
-MacKenzie
Verified Purchase

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