JOIN THE BEAUTY REVOLUTION

American Woman Beauty was created for the fearless Free Thinking Woman. For the woman who is bold and unique.

Join the Movement.

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12 DAYS OF AWB SAVINGS

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Gifts $40 & Under

The Perfect Christmas Gift

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AMERICAN MADE MATTERS

We are proud to offer high quality beauty products that are manufactured in the USA by small business manufacturers.

We believe in quality over compromise.

ALWAYS.

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SHOP BY CATEGORY

  • LIPS

    Long Lasting Lipsticks, Tints, and Glosses. Because, you can never have too... 

    LIPS

  • CHEEKS

    From playful pinks to shimmering highlighters. The options are endless! 

    CHEEKS

  • NAIL POLISH

    Carefully curated collection of nail polishes and top coats for the fearless... 

    NAIL POLISH

  • EYES

    From everyday natural to evening glam. Our eye products never disappoint. 

    EYES

  • FACE

    Create the perfect canvas. 

    FACE

  • HAIR CARE

    Ditch the added junk and opt for highly concentrated shampoo and conditioner... 

    HAIR CARE

FREEDOM FOREVER CANDLE

$36.00 USD
$36.00 USD
Sale Sold out

AWB has paired together with Freedom Forever to bring you this beautiful candle. Not only does it smell amazing, this candle is helping to fight against child exploitation in America.

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Against the Current by Riley Gaines

AWB X RILEY GAINES THE BUTTERFLY MASCARA

AWB X RILEY GAINES THE BUTTERFLY MASCARA

AWB X RILEY GAINES THE BUTTERFLY MASCARA

$22.00 USD
$22.00 USD
AWB X RILEY GAINES THE BUTTERFLY LIPSTICK

AWB X RILEY GAINES THE BUTTERFLY LIPSTICK

AWB X RILEY GAINES THE BUTTERFLY LIPSTICK

$21.00 USD
$21.00 USD $21.00 USD
AWB X RILEY GAINES THE ILLUMINATOR

AWB X RILEY GAINES THE ILLUMINATOR

AWB X RILEY GAINES THE ILLUMINATOR

$30.00 USD
$30.00 USD

Riley Gaines x AWB Collaboration

Discover the Benefits of Mineral-Based Products.

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What Our Customers Say

  • Cream Cheek & Lip Tint

    “I have never used a cream blush before and I have to say I LOVE it so much. It makes my face glow and it lasts ALL day. I am so happy with this product, and I love the color.”

    - Marci

    Verified Purchase

  • The Natural Free Thinking Woman Palette

    “I love this eye shadow! Very classy looking. My daughter stole it from me & it looks great on her!! Will have to purchase myself one. :-)”

    - Kristin

    Verified Purchase

  • Patriot Barbie Lip Gloss

    “This is a great formula. The color is more intense than typical lip gloss. This gloss has lasting power, just like the free thinking women wearing it.”

    -MacKenzie

    Verified Purchase