THE BEAUTY REVOLUTION

American Woman Beauty is a beauty brand that was created for the fearless Free Thinking Woman.

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Spring Time Essentials

AMERICAN MADE MATTERS

We are proud to offer high quality beauty products that are manufactured in the USA by small business manufacturers.

We believe in quality over compromise.

  • BAKED MINERAL FOUNDATION

    “Love this stuff! Makes my skin look flawless even without the help of liquid foundation. Perfect for a quick out the door look.”

    - Lauren

    Verified Purchase

  • LIQUID TO MATTE LIPSTICK

    “Love the liquid to matte lipstick. Creamier lipsticks tend to go beyond my lip lines regardless of what I try but this stays where it should so I’m super happy with this product!"

    - Tina

    Verified Purchase

  • PATRIOT BARBIE LIP GLOSS

    This is a great formula. The color is more intense than typical lip gloss. This gloss has lasting power, just like the free thinking women wearing it.”

    -MacKenzie

    Verified Purchase

AWB Best Sellers

Riley Gaines x AWB Collaboration

SHOP RILEY'S COLLECTION

Available for a limited time.

Discover the Benefits of Mineral-Based Products.